HE in FE: exploring new challenges and opportunties

The government’s white paper “Students at the heart of the system” was published in June 2011 and proposed changes to four key areas: reforming funding, delivering a better student experience, enabling universities to improve social mobility and reducing regulation. It also proposed to expand numbers and enable a much wider range of providers, including FE colleges.

The Guardian's new seminar, in partnership with the College Marketing Network, will explore the opportunities and challenges of HE in FE and help you refine your strategies for recruiting more students. With a marketing and communications focus, delegates will come away with fresh insight into how to communicate their unique HE offer.

This intensive and fast-paced seminar will finish with a networking lunch. 

Benefits of the seminar:

• Gain an overview of the HE in FE context
• Hear a range of perspectives on the challenges faced
• Learn from recognised good practice
• Network with your peers and find out how they are developing their own HE portfolios
• Discuss case studies and get feedback on your own strategies

Who should attend:

• Communications and marketing staff
• Academic and strategic staff with responsibility for HE provision
• Student recruitment staff

Speakers:

• John Dishman, director & CEO, Coventry University College
• Emma Leech, director of communications & marketing, University of Nottingham
• Donald McLeod, director of marketing, University of Hertfordshire
• Jane Smith, marketing manager, University College Birmingham
• Kati Vardon, marketing manager, Colchester Institute

Programme:

09.30                Registration

10.00                Welcome & introductions

                        Rachel Smith, College Marketing Network

10.15                HE in FE: current context and overview

                        Donald McLeod, Director of Marketing, University of Hertfordshire

10.45                The role of marketing within higher education

Emma Leech, Director of Communications & Marketing, Nottingham University, and Chair of the CIM Higher Education market interest group

11.15                Refreshment break

11.30                The benefits of studying HE in an FE college

                        Kati Vardon, Marketing Manager, Colchester Institute

12.00                Tapping the potential internal market: promoting HE as a viable progression route for existing FE Students

Jane Smith, Marketing & PR Manager and Linda Smith, HE Schools Liaison Officer, University College Birmingham

12.30                The future for HE in FE: challenges & opportunities for marketing

                        John Dishman, Director & CEO, Coventry University College

13.00                Round-up, questions and networking lunch

14.00                Close

Programme subject to change

Guardian Higher Education Network member discount

Guardian Higher Education Network members receive a 20% discount on the standard delegate rate. If you're not already a member, you can sign up here - it's quick, simple and absolutely free of charge.

Join thousands of your peers in receiving latest analysis, news and comment, as well as fantastic exclusive offers like discounts on events and seminars.

If you have any questions, please call: 0203 353 4059 or email: seminars@guardian.co.uk.